Evon LaRiese-Davis is the force behind SarahAlexanderFitness.com. Like many women her age, poor eating habits and lack of physical activity led to weight gain. She embarked upon a quest to regain her body and wrote her first book, "101 Steps to a Fitter You! A Common Sense Approach to a Healthier Lifestyle," to help others do the same.
Evon's entrepreneurial spirit was sparked in the early '90s when she created a company that specialized in dolls and crafts created by women and people of color. She eventually shifted her focus from the personal gift market to the corporate gift and promotional products market and founded Essential Images in 1996. In 2004, the company became The Essential Images Group and evolved to include a souvenir division and the lifestyle and weight management web site. Evon is President of The Essential Images Group, and Senior Partner in City Heritage Souvenirs. She is a certified personal trainer, participated in her first half-marathon at the age of 53 and completed her second half-marathon in 2009. Evon has appeared in Prevention magazine.